CAMPAIGNS

Denver International Airport
What does the 5th busiest airport in the US do to keep 62 million passengers loving their layovers? Let them know there’s “Always Something in the Air” to keep them entertained. This in-airport and digital ad campaign helped increase traveler participation in fun family events by 30%.

Denver International Airport and the U.S. Department of Energy Solar Decathlon
How to get a bunch of big-time architects interested in designing solar dog houses? Challenge them to a competition that benefits a local animal charity. This email, direct mail and digital campaign enticed close to 20 “top dog” firms to create the solar home of every dog’s dreams.
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BRANDiac Strategies
Survey customers. Rebrand accordingly. Then launch through an integrated campaign (email, direct mail, and podcasts) that yielded a 76% engagement rate. Say whaaat?

Regional Transportation District (RTD)
Safety around light rail trains is serious business worthy of the serious tone of this consumer direct mail and out-of-home campaign. Transit industry AdWheel Grand Prize winner.

Denver International Airport
Wi-Fi on the fly? Having the fastest airport Wi-Fi on the planet is definitely worth boasting about in an in-airport and digital campaign.

Rocky Mountain Prestress (RMP)
When this precast concrete company refocused its brand on innovation, it was essential to engage employees in the effort. The “Ah-Ha! Challenge” campaign yielded more than 100 innovative ideas from employees in month one.

Xcel Energy
 A collaboration between a utility company and libraries encourages consumers to "check out" wasted energy in their homes by "checking out" a power meter from their local library. Posters, video, collateral, and, what else, bookmarks.
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Storage Technology
Money talks. And for sales teams receiving this B2B direct mail, the dollar signs said
“ca-ching” when they learned tips from this CD on how to add storage to more sales.

Access Graphics/Sun Microsystems
B2B sales incentive promotions can be so uninspiring. Except when you position the prize trip to Vancouver as an adventure to the fictitious Camp Wannawinnit.  It’s like sleepaway camp without the poison ivy and cabin pranks.

TouchAmerica Telecom
What’s in it for me? Sports sponsorships should do more than just provide visibility for a company name. When you combine a telecomm company’s speedy network with basketball, the backcourt advantage is “Nothin’ but Network.”