An experienced and balanced approach to deliver the most buzz from
your communications.
Jo Fukaye
Copywriter. Brand Messaging Strategist.
Strategic thinking. Creative execution.
I’m a creative right-brainer who also embraces the analytical left brain. When it comes to writing about the latest whiz-bang gizmo, engineering a brand strategy that aligns with the quantum physics of your business, or dissecting complex customer research, I’m Gotta’-Know Jo. I then process these analytical insights through my magic unicorn filter (or something like that) to produce creative that will resonate, engage and motivate your audience.
Hi-Tech expertise. High-touch connections.
Sure, I have more than a decade of experience focused on developing strategy and creative for high-tech brands, but that doesn’t mean I’m not great at writing the squishy stuff. No matter what you’re selling, I’ll uncover the emotional hook. Over the years I’ve won awards for connecting both consumers and businesses to brands across impossibly distinct industries, from energy and public transit to the beverage and health and wellness industries.
Old school smarts. New world know-how.
With more than 25 years as a marketing communications professional, brand strategist and copywriter, I’ve got the time-honored foundation of solid marketing strategies yada-yada thing covered. But in this day of 140 characters and interactive experiences, I also know how to make every vowel count and skillfully choose words that capture and engage even the most flea-like attention spans.
Still got the jitters? Here’s what I’ll do to help:
- Define your unique brand positioning and messaging
- Craft your authentic brand voice and company story
- Translate insights into a powerful messaging platform
- Create concepts and execute integrated campaigns
- Originate compelling product names and taglines
- Write your web content, blogs and newsletter articles
- Develop your content strategy
- Adapt your messaging for audience relevance
Super Short Success Stories from The Daily Grind.
“Client: “I doubt there’s a way to tell a really compelling story about transit safety.”
Me, 6 months later: “Do you want one of the Best In Show awards we won for the light rail safety campaign?”
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“Potential Client: “Can you write about mascara with passion?”
Me: “Of course,” I said, with a clumpy, three-coat wink.
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“Client: “New name. New tagline. New identity. How will we let our customers know?”
Me: “How about an integrated launch campaign with a 76% engagement rate?” Yes, that really happened.
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