BRAND STRATEGY/NAMING

BRANDiac Strategies
What’s in a name (and tagline and messaging and positioning?) A wholesale rebrand that better reflects the expertise and personality of this energetic branding firm.

Xcel Energy
Taking a formal pledge to save energy and money is a bold ask of customers—requiring an equally bold program name and identity.

Waste Retriever
A fetching new tagline conveys that this doorstep trash retrieval service is the top dog in the business. 

IQYou
A name and tagline for this online wellness evaluation tool lets customers know that gaining insights into their health doesn’t have to be brain surgery. 

YAP Animal Communication
When it’s your business to talk to the animals, you need a name and tagline that clearly speaks your pet’s language. 

Gateway Vista
Name, tagline and positioning for a housing community targeting older adults who aren’t ready to slow down but want low-maintenance living. And great mountain views.